ANZSCO 225112

Market Research Analysts

Overview

EMPLOYED

2,900

PART-TIME SHARE

26%

FEMALE SHARE

58%

MEDIAN WEEKLY EARNINGS

N/A

MEDIAN AGE

34

ANNUAL EMPLOYMENT GROWTH

N/A

About this data

Summary

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

Tasks

  • Plans, develops and organises advertising policies and campaigns to support sales objectives
  • Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
  • Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
  • Analyses data regarding consumer patterns and preferences
  • Interprets and predicts current and future consumer trends
  • Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
  • Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

ANZSCO Classification

Details

On this page

    Hours worked

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: those who were classified as "Employed, away from work" at the time of the 2021 Census (accounting for approx. 8% of total employment), have been excluded from the "Average full-time hours worked per week" denominator.
    Hours worked Market Research Analysts All Occupations
    Share of workers who work full-time hours 74% 64%
    Average full-time hours worked per week 41 hours 44 hours

    Industries

    Market Research Analysts work in industries like:

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: industries that comprise less than 5% of an occupation have been suppressed.

    States and territories

    New South Wales

    44.5%

    Victoria

    32.9%

    Queensland

    11.5%

    South Australia

    4.2%

    Tasmania

    0.7%

    Northern Territory

    0.1%

    Australian Capital Territory

    1.2%

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.

    Age and gender

    Age and Gender Profile
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age and Gender Market Research Analysts All Occupations
    Median age 34 years 40 years
    Female share of employment 58% 49%
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age Profile (% Share) All Occupations Market Research Analysts
    15–19 5.2 1.2
    20–24 9.1 16.3
    25–34 22.7 34.6
    35–44 22.3 24.6
    45–54 20.4 13.9
    55–59 8.8 4.5
    60–64 6.5 2.4
    65 and Over 4.9 2.5

    Education

    Visit

    • Course Seeker to search and compare higher education courses.
    • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
    • Your Career to compare Vocational Education and Training (VET) courses, providers and student outcomes.
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence. Highest qualification completed by workers in this job (in any field of study).
    Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Note: the sum of the educational attainment categories may not add up to 100% due to the exclusion of non-descriptive categories such as not stated responses.
    Highest Level of Educational Attainment (% Share) All Occupations Market Research Analysts
    Post Graduate/Graduate Diploma or Graduate Certificate 12.2 27.0
    Bachelor degree 23.2 51.1
    Advanced Diploma/Diploma 11.1 5.8
    Certificate III/IV 19.5 2.7
    Year 12 15.9 10.0
    Year 11 4.0 0.9
    Year 10 and below 9.7 1.1
    On this page

      Occupation profiles data

      This file contains data displayed on the Occupation Profile pages.

      Use of data in this file must include the relevant attribution text provided.

      Occupation profiles data - November 2024.xlsx

      occupation_profiles_data_-_november_2024.xlsx946664

      Download

      Australian and New Zealand Standard Classification of Occupations

      Australian and New Zealand Standard Classification of Occupations (ANZSCO) is the skill-based classification system used to categorise occupations in the Australian and New Zealand labour markets. ANZSCO provides a basis for the standardised collection, analysis and dissemination of occupation data. Visit the ABS website to learn how ANZSCO works. Jobs and Skills Australia displays data for occupations that are defined by ANZSCO 2013 Version 1.3.