ANZSCO 225113

Marketing Specialists

Overview

EMPLOYED

71,700

PART-TIME SHARE

24%

FEMALE SHARE

62%

MEDIAN WEEKLY EARNINGS

N/A

MEDIAN AGE

35

ANNUAL EMPLOYMENT GROWTH

N/A

About this data

Summary

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Tasks

  • Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information
  • Supports business growth and development through the preparation and execution of market objectives, policies and programs
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

ANZSCO Classification

Details

On this page

    Hours worked

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: those who were classified as "Employed, away from work" at the time of the 2021 Census (accounting for approx. 8% of total employment), have been excluded from the "Average full-time hours worked per week" denominator.
    Hours worked Marketing Specialists All Occupations
    Share of workers who work full-time hours 76% 64%
    Average full-time hours worked per week 42 hours 44 hours

    Industries

    Marketing Specialists work in industries like:

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: industries that comprise less than 5% of an occupation have been suppressed.

    States and territories

    New South Wales

    40.4%

    Victoria

    30.2%

    Queensland

    16.0%

    South Australia

    4.6%

    Tasmania

    0.8%

    Northern Territory

    0.3%

    Australian Capital Territory

    1.0%

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.

    Age and gender

    Age and Gender Profile
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age and Gender Marketing Specialists All Occupations
    Median age 35 years 40 years
    Female share of employment 62% 49%
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age Profile (% Share) All Occupations Marketing Specialists
    15–19 5.2 0.5
    20–24 9.1 9.3
    25–34 22.7 37.4
    35–44 22.3 29.5
    45–54 20.4 15.9
    55–59 8.8 3.7
    60–64 6.5 2.0
    65 and Over 4.9 1.6

    Education

    Visit

    • Course Seeker to search and compare higher education courses.
    • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
    • Your Career to compare Vocational Education and Training (VET) courses, providers and student outcomes.
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence. Highest qualification completed by workers in this job (in any field of study).
    Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Note: the sum of the educational attainment categories may not add up to 100% due to the exclusion of non-descriptive categories such as not stated responses.
    Highest Level of Educational Attainment (% Share) All Occupations Marketing Specialists
    Post Graduate/Graduate Diploma or Graduate Certificate 12.2 18.6
    Bachelor degree 23.2 51.9
    Advanced Diploma/Diploma 11.1 9.8
    Certificate III/IV 19.5 4.8
    Year 12 15.9 10.0
    Year 11 4.0 0.9
    Year 10 and below 9.7 1.3
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      Occupation profiles data

      This file contains data displayed on the Occupation Profile pages.

      Use of data in this file must include the relevant attribution text provided.

      Occupation profiles data - November 2024.xlsx

      occupation_profiles_data_-_november_2024.xlsx946664

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      Australian and New Zealand Standard Classification of Occupations

      Australian and New Zealand Standard Classification of Occupations (ANZSCO) is the skill-based classification system used to categorise occupations in the Australian and New Zealand labour markets. ANZSCO provides a basis for the standardised collection, analysis and dissemination of occupation data. Visit the ABS website to learn how ANZSCO works. Jobs and Skills Australia displays data for occupations that are defined by ANZSCO 2013 Version 1.3.