ANZSCO 225111

Advertising Specialists

Overview

EMPLOYED

6,900

PART-TIME SHARE

15%

FEMALE SHARE

58%

MEDIAN WEEKLY EARNINGS

N/A

MEDIAN AGE

34

ANNUAL EMPLOYMENT GROWTH

N/A

About this data

Summary

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

Tasks

  • Plans, develops and organises advertising policies and campaigns to support sales objectives
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints

ANZSCO Classification

Details

On this page

    Hours worked

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: those who were classified as "Employed, away from work" at the time of the 2021 Census (accounting for approx. 8% of total employment), have been excluded from the "Average full-time hours worked per week" denominator.
    Hours worked Advertising Specialists All Occupations
    Share of workers who work full-time hours 85% 64%
    Average full-time hours worked per week 44 hours 44 hours

    Industries

    Advertising Specialists work in industries like:

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Note: industries that comprise less than 5% of an occupation have been suppressed.

    States and territories

    New South Wales

    48.3%

    Victoria

    31.3%

    Queensland

    10.4%

    South Australia

    3.6%

    Tasmania

    0.9%

    Northern Territory

    0.2%

    Australian Capital Territory

    1.1%

    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.

    Age and gender

    Age and Gender Profile
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age and Gender Advertising Specialists All Occupations
    Median age 34 years 40 years
    Female share of employment 58% 49%
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age Profile (% Share) All Occupations Advertising Specialists
    15–19 5.2 0.4
    20–24 9.1 9.7
    25–34 22.7 42.3
    35–44 22.3 27.5
    45–54 20.4 14.8
    55–59 8.8 3.0
    60–64 6.5 1.3
    65 and Over 4.9 1.0

    Education

    Visit

    • Course Seeker to search and compare higher education courses.
    • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
    • Your Career to compare Vocational Education and Training (VET) courses, providers and student outcomes.
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence. Highest qualification completed by workers in this job (in any field of study).
    Qualifications needed by new workers might be different from the qualifications of workers already in the job.
    Note: the sum of the educational attainment categories may not add up to 100% due to the exclusion of non-descriptive categories such as not stated responses.
    Highest Level of Educational Attainment (% Share) All Occupations Advertising Specialists
    Post Graduate/Graduate Diploma or Graduate Certificate 12.2 10.7
    Bachelor degree 23.2 60.8
    Advanced Diploma/Diploma 11.1 11.5
    Certificate III/IV 19.5 3.2
    Year 12 15.9 9.5
    Year 11 4.0 0.7
    Year 10 and below 9.7 1.3
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      Occupation profiles data

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      Occupation profiles data - November 2024.xlsx

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      Australian and New Zealand Standard Classification of Occupations

      Australian and New Zealand Standard Classification of Occupations (ANZSCO) is the skill-based classification system used to categorise occupations in the Australian and New Zealand labour markets. ANZSCO provides a basis for the standardised collection, analysis and dissemination of occupation data. Visit the ABS website to learn how ANZSCO works. Jobs and Skills Australia displays data for occupations that are defined by ANZSCO 2013 Version 1.3.