ANZSCO 2251

Advertising and Marketing Professionals

Overview

EMPLOYED

101,600

PART-TIME SHARE

17%

FEMALE SHARE

57%

MEDIAN WEEKLY EARNINGS

$1,803

MEDIAN AGE

36

ANNUAL EMPLOYMENT GROWTH

5,200

About this data

Summary

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Tasks

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Analysing data regarding consumer patterns and preferences
  • Interpreting and predicting current and future consumer trends
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

ANZSCO Classification

Details

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    Earnings and Hours

    Weekly Earnings (Before Tax)
    Source: Share of workers who work full-time hours: ABS, Labour Force Survey, 2023, four-quarter average, customised report.
    Average full-time hours worked per week: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Median full-time earnings per week and Median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2023, customised report.
    Note: median earnings data have not been produced for some occupations where there is a high standard error, and are published with "N/A" values.
    Earnings and Hours Advertising and Marketing Professionals All Occupations
    Share of workers who work full-time hours 83% 70%
    Average full-time hours worked per week 42 hours 44 hours
    Median full-time earnings per week $1,803 $1,697
    Median hourly earnings $48 $43

    Industries

    Advertising and Marketing Professionals work in industries like:

    Source: Ranked using ABS, Labour Force Survey, 2023, four-quarter average data, custom report.
    Note: industries that comprise less than 5% of an occupation have been suppressed.

    States and territories

    New South Wales

    43.4%

    Victoria

    29.0%

    Queensland

    15.7%

    South Australia

    3.3%

    Tasmania

    0.8%

    Northern Territory

    0.2%

    Australian Capital Territory

    1.2%

    Source: ABS Labour Force Survey, Detailed, August 2024, Jobs and Skills Australia trend data.

    Age and gender

    Age and Gender Profile
    Source: ABS, Labour Force Survey, 2023, four-quarter average, customised report.
    Age and Gender Advertising and Marketing Professionals All Occupations
    Median age 36 years 39 years
    Female share of employment 57% 48%
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age Profile (% Share) All Occupations Advertising and Marketing Professionals
    15–19 5.2 0.6
    20–24 9.1 9.7
    25–34 22.7 37.8
    35–44 22.3 29.0
    45–54 20.4 15.7
    55–59 8.8 3.7
    60–64 6.5 2.0
    65 and Over 4.9 1.6

    Education

    Visit

    • Course Seeker to search and compare higher education courses.
    • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
    • Your Career to compare Vocational Education and Training (VET) courses, providers and student outcomes.
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Highest Level of Educational Attainment (% Share) All Occupations Advertising and Marketing Professionals
    Post Graduate/Graduate Diploma or Graduate Certificate 12.2 18.2
    Bachelor degree 23.2 52.5
    Advanced Diploma/Diploma 11.1 9.8
    Certificate III/IV 19.5 4.6
    Year 12 15.9 10.0
    Year 11 4.0 0.9
    Year 10 and below 9.7 1.3
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      Occupation profiles data

      This file contains data displayed on the Occupation Profile pages.

      Use of data in this file must include the relevant attribution text provided.

      Occupation profiles data - November 2024.xlsx

      occupation_profiles_data_-_november_2024.xlsx946664

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      Australian and New Zealand Standard Classification of Occupations

      Australian and New Zealand Standard Classification of Occupations (ANZSCO) is the skill-based classification system used to categorise occupations in the Australian and New Zealand labour markets. ANZSCO provides a basis for the standardised collection, analysis and dissemination of occupation data. Visit the ABS website to learn how ANZSCO works. Jobs and Skills Australia displays data for occupations that are defined by ANZSCO 2013 Version 1.3.