ANZSCO 2253

Public Relations Professionals

Overview

EMPLOYED

30,800

PART-TIME SHARE

19%

FEMALE SHARE

73%

MEDIAN WEEKLY EARNINGS

$1,949

MEDIAN AGE

36

ANNUAL EMPLOYMENT GROWTH

1,400

About this data

Summary

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Tasks

  • Planning and organising publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices
  • Preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organisations and arranging executive interviews with publicity media
  • Attending business, social and other functions to promote the organisation
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

ANZSCO Classification

Details

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    Earnings and Hours

    Weekly Earnings (Before Tax)
    Source: Share of workers who work full-time hours: ABS, Labour Force Survey, 2023, four-quarter average, customised report.
    Average full-time hours worked per week: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Median full-time earnings per week and Median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2023, customised report.
    Note: median earnings data have not been produced for some occupations where there is a high standard error, and are published with "N/A" values.
    Earnings and Hours Public Relations Professionals All Occupations
    Share of workers who work full-time hours 81% 70%
    Average full-time hours worked per week 42 hours 44 hours
    Median full-time earnings per week $1,949 $1,697
    Median hourly earnings $53 $43

    Industries

    Public Relations Professionals work in industries like:

    Source: Ranked using ABS, Labour Force Survey, 2023, four-quarter average data, custom report.
    Note: industries that comprise less than 5% of an occupation have been suppressed.

    States and territories

    New South Wales

    40.7%

    Victoria

    24.3%

    Queensland

    13.7%

    South Australia

    5.5%

    Tasmania

    1.4%

    Northern Territory

    0.9%

    Australian Capital Territory

    6.4%

    Source: ABS Labour Force Survey, Detailed, August 2024, Jobs and Skills Australia trend data.

    Age and gender

    Age and Gender Profile
    Source: ABS, Labour Force Survey, 2023, four-quarter average, customised report.
    Age and Gender Public Relations Professionals All Occupations
    Median age 36 years 39 years
    Female share of employment 73% 48%
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Age Profile (% Share) All Occupations Public Relations Professionals
    15–19 5.2 0.9
    20–24 9.1 9.8
    25–34 22.7 36.2
    35–44 22.3 26.4
    45–54 20.4 17.1
    55–59 8.8 4.9
    60–64 6.5 2.8
    65 and Over 4.9 1.9

    Education

    Visit

    • Course Seeker to search and compare higher education courses.
    • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
    • Your Career to compare Vocational Education and Training (VET) courses, providers and student outcomes.
    Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
    Highest Level of Educational Attainment (% Share) All Occupations Public Relations Professionals
    Post Graduate/Graduate Diploma or Graduate Certificate 12.2 19.5
    Bachelor degree 23.2 55.2
    Advanced Diploma/Diploma 11.1 7.5
    Certificate III/IV 19.5 4.0
    Year 12 15.9 9.6
    Year 11 4.0 0.9
    Year 10 and below 9.7 1.1
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      Occupation profiles data

      This file contains data displayed on the Occupation Profile pages.

      Use of data in this file must include the relevant attribution text provided.

      Occupation profiles data - November 2024.xlsx

      occupation_profiles_data_-_november_2024.xlsx946664

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      Australian and New Zealand Standard Classification of Occupations

      Australian and New Zealand Standard Classification of Occupations (ANZSCO) is the skill-based classification system used to categorise occupations in the Australian and New Zealand labour markets. ANZSCO provides a basis for the standardised collection, analysis and dissemination of occupation data. Visit the ABS website to learn how ANZSCO works. Jobs and Skills Australia displays data for occupations that are defined by ANZSCO 2013 Version 1.3.